Instead of directly promoting a product or service, content marketing works by providing content that people find interesting or useful. The goal is to engage with the audience, establish trust, and consequently encourage interaction.
6 Benefits of Content Marketing
Even for small local businesses in Swindon, content marketing is a cost effective strategy to improve search rankings, brand awareness, engagement, trust and ultimately lead generation.
Improved Search Engine Visibility
Good content, optimized for search, improves ranking, and users are more likely to find you when searching for your topic.
Lead Generation and Conversion
Thanks to good content, you can educate your audience, address pain points, and encourage action.
Cost-Effective Marketing Long Term ROI
Content marketing is cost-effective, with long-term benefits which yield a higher return on investment (ROI) over time.
Audience Engagement
Valuable information, answering questions, and addressing customer needs, builds trust and loyalty among your audience.
Increased Brand Awareness
Creating and distributing valuable, relevant content, raises brand awareness and encourages new business.
Become a Trusted Expert
Providing useful information to your visitors, generates credibility and increases your authority.
PROGRESS TRACKING
Tracking the Results of Content Marketing
After publication of new articles, we use an seo plugin and Google Search Console to track search rankings and we use Google Analytics for traffic analysis.
gauge search positioning
monitor traffic to your website
track leads coming in
HOW CONTENT MARKETING WORKS
Success Stories
This website was overhauled in November 2023 with a selection of articles about search positioning, website design, website hosting, speed testing and comparisons of local business niches.
The results are a significant improvement in local Swindon search rankings, increased traffic and new enquiries.
RESEARCH, WRITING AND PUBLICATION
How our Content Marketing Service Works
We review your existing content, the content of competitors ranking above you and then provide improved content in line with what users are searching for.
