Online advertising spend size was expected to reach $25 billion in 2012, well, that’s an awful lot of clicks and an awful lot of deals. In the UK alone, over a £1 billion were spent last year on online advertising.
With pay per click advertising, like Google Adwords, costs can quickly spiral out of control if they aren’t regularly monitored.
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Online Advertising Developments
This video from the IAB – the Internet Advertising Bureau, reviews some of the developments in the Online Advertising world during the last decade.
Internet Advertising Bureau – http://www.iabuk.net/